Course Curriculum

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Section 1: About the Course

 

1. About the Course

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2. About the Coach

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3. Why Media Training?​

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Section 2: The Media Landscape

 

4. The Media Landscape

 

5. Understanding the Reporter's Role

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Section 3: Selling your Story

 

6. Selling your Story to Broadcast

 

7. Visual Elements

 

8. News Packages

 

9. Example: CNBC Africa Illicit Trade of Cigarettes News Package

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Section 4: Interview Preparation

 

10. Questions to Ask Ahead of an Interview

 

11. Before the Interview - Know the Facts (cheatsheet)

 

12. Soundbites

 

13. Your Pitch

 

14. What's your Story (worksheet)

 

15. Your Pitch Exercise (worksheet)

 

16. Key Messages

 

17. Key Message Template (worksheet)

 

18. Bridging Techniques

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19. Bridge Examples (cheatsheet)

 

20. Beefing up your Answers

 

21. Rules when Answering

 

22. Jargon and Abbreviations

 

23. Communicating Complex Information

 

24. Asking Questions

 

25. No Comment

 

26. Clever Answers (cheatsheet)

 

27. Use your Company's Name

 

28. On Air Promoting

 

29. Authenticity

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Section 5: On Air Mistakes

 

30. One Word Answers

 

31. Difficult Questions

 

32. Example: Christine O'Donnell walks off Piers Morgan Tonight Interview (Video)

 

33. Example: Monica Lewinsky walks out of Jerusalem Interview after being asked an "Off Limits" Question (Video)

 

34. Off the Record

 

35. If a Reporter is not Informed

 

36. Interview Traps

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Section 6: In Front of the Camera

 

37. Confidence in front of the Camera

 

38. Where to Look when on Camera

 

39. Tips for Virtual Video Calls

 

40. Confidence

 

41. Dress for Success

 

42. Body Language

 

43. How to Sit on Camera

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Section 7: Voice Development

 

44. Voice Development

 

45. Vocal Exercises (worksheet)

 

46. Breathing Exercises

 

47. Voice Preparation

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Section 8: The Interview

 

48. Types of Interviews

 

49. Going into Studio

 

50. On Camera Tips

 

51. Next Steps