Strategic and timely support in what your organisation should do next.
Copywriting of official communication statements and
Handling social media.
Simulation of a series of crises, including interview
ambushes and social media mayhem.
How to handle the media and how to respond to being in the line of fire.
Crisis Simulation Practical
A crisis situation will be simulated. Delegates will have to face the media and answer questions in a press briefing or the storming of a boardroom via media ambush. Interviews will be played back for live critique.
On camera grilling and crisis strategy will be a focus, followed by reputation development needs post crisis.
Interview scenarios will be repeated and rehearsed to ensure delegates mitigate risks during a crisis, whilst giving a good media response, focusing on key messages.
There will be a post-crisis report that will outline the processes and procedures to be followed in the event of a crisis.
Post Crisis Evaluation
A crisis communications plan will be crafted for your organisation.
Following your crisis, we will do a media audit and public opinion evaluation, as well as a comprehensive evaluation of the crisis, how it was managed and the results and effect on brand reputation.
Following a crisis, we assist in reputation management, enhancing your brand image through projects, positive news creation, positive video productions and placement, and specialised PR campaigns.